Business to customer marketing is a term that refers to practices and tactics which are used to promote services and products among customers. There is a difference between B2B marketing and B2C marketing. B2C marketing depends on the abilities of the campaign that helps to invoke the emotional responses of customers.
Marketing automation is a tool that sends emails to customers automatically. It uses the journey of the customer that starts with signing up, buying product or service or email sharing. The designs of these journeys are relevant to the customers who received emails. These journeys are easy to set up and also valuable since it makes direct communication with all customers and helps to build brand loyalty. With it, you will generate ROI, revenue, and get best results.
It is important to have a difference in B2B and B2C marketing automation. The main focus of B2B marketing automation is on education, defined target audience, nurturing customers, multi-sales, delivering leads to sales with a different approach. Under it, The sale cycle is speedy and short. The key to success is increasing the value and merchandising. With the help of B2C marketing automation tool, marketers can decrease the abandonment rates of the shopping cart; boost the open rates of emails, leverage partnerships and segment databases for offers. Marketers can increase the revenue, develop automated loyalty programs and increase generated emails and offers to potential customers.
Frees Up Valuable Time
B2C marketing automation offers more flexibility and productivity. There are no routine tasks so it frees up valuable time and allows marketers to put more focus on analyzing old campaigns and rate of conversion, develop new ideas and make new marketing campaigns and much more. They can easily automate reminders, welcome messages, and many other lifecycle emails.
Give Proper Time to Lead
It is important for your marketing to analyze the leads and identify the one that can be converted into sales. The marketing team is responsible for handing the lead to the sales team. More leads are not scalable. With marketing automation, you can reduce the manual work of your marketing team. Under this, you can track and measure customer’s activities accurately through emails and other marketing techniques and make your sales team alert about the right time to convert leads into sales.
Recognize high-quality leads
Successful leads are passed to sales teams. With marketing automation, it is easy to track leads. Marketers can create a proof that is based on benchmarks in order to score the leads. Getting scoring for leads help to filter out the noise and recognize the best and reliable leads.
Save Time and Money
B2C marketing automation helps to test, create, manage and organize different campaigns at the same time. You can prepare elements like blogs, articles, Facebook or LinkedIn status, tweets in advance and schedule them for posting. You can make task let go repetitively and thus improve the team efficiency. By eliminating the manual process, marketing automation let the employees not to deal with ordinary marketing tasks. Apart from time-saving, it also saves money. Marketers can enjoy the benefit of marketing automation by saving money. It reduces the time that is required for creating and distributing the message to masses and thus enables teams to focus on other things like budget or creating new content and much more.
Lead generation and Nurturing
Marketing automation provides lead generation and nurturing of customers. Data come from all parts of your marketing campaign. At any time, you can know about the different stages of buyers in their journey as you can see which pages are they are visiting the most, which emails they are opening and what echoes most with them. Both marketing and sales teams get aligned as information is passed between them in details. Sales-ready leads are delivered by marketing team while sales team help to make a campaign. Marketing automation streamlines the workload and provides a great insight of customer’s journey.
Testing and Optimization
When marketer focuses more on experimentation and improvements, the marketing automation performs the best. If marketing campaigns are tracked in real time, it helps to understand what works or what is not. With multi-branch testing, marketers can find the solution and optimize their programs accordingly. If marketing knows, how customers are interacting with their marketing campaigns then they can optimize their campaign and leverage best courses of action and message.
Overall, B2C marketing automation is the best way to understand whether your marketing campaign is working or not. This helps you to plan your campaign and influence the masses with your products and services.