Hey there, I'm Lisa

Lisa Roolant | Dynamic strategist, storyteller & marketer | Content, product & brand | Sustainability advocate
I'm passionate about crafting stories, systems & solutions that have a positive impact on people & our planet.
I'm a multidisciplinary communications strategist, product marketer, and content designer with 15 years of experience working with technology companies, brands, and agencies.

In 2021, I founded Say it Good Studio, a boutique communications and design agency amplifying businesses as forces for good, particularly in climate action. We're proud to partner with companies like Spotify on their ESG initiatives.
How it started
Born and raised in Thailand to Belgian parents, I grew up as a Third Culture Kid with a love for diverse cultures, storytelling, and the ocean as my playground.

My professional journey began at at NYLON magazine in New York, which sparked a side-gig writing about my favourite bands and brands, and a career of words as my craft.

London became home for almost a decade, where I dove into the world of tech, supporting founders to launch innovative ideas– from mindfulness wearables to kinder insurance to regenerative farming. My experience evolved at the intersection of marketing and product, working agency-side with clients like Google and Meta. This led me to Mixcloud, where as Head of Communications, I spearheaded a major rebrand and several launches.

In 2020, I became independent, freelancing with companies worldwide, before I established Say it Good studio with Spotify as our first client. My one-woman-band quickly grew to a studio of 10+ freelancers embedded within Spotify's R&D teams, supporting internal programs focused on climate action, culture transformation, and DEIB.

From startups to streaming giants, I've built brands, products, and dynamic teams. I'm best known for translating complex ideas into compelling stories that resonate. My strength lies in empathetic and engaging communication, weaving creativity with strategic insights to drive meaningful and sustainable impact.
How it's going
Now based in Lisbon, Portugal, I run Say it Good studio remotely from my home office.

As we face the most pivotal decade for human kind, I'm committed to channelling my passion for sustainability towards climate-forward solutions. That's why I'm a Terra.do fellow, having completed their Climate Change: Learning for Action course and Corporate Sustainability Leadership Accelerator.
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In out-of-office hours, you'll likely find me kitesurfing (or checking the wind forecast), hunting for second-hand treasures (mildly obsessed with Vinted), discovering music (I dabble as an amateur DJ), or seeking experiences that enrich my work and life.

For projects, collaborations, or just to say hello – Email me or book a call.

Specialities

Audits
Content strategy
Thought leadership
Copywriting
Positioning
Sustainability

As your strategic communications partner, I help you engage effectively with your target audience– whether that's customers, investors, partners, or teams. I translate complexity into narratives and content solutions that align with business goals, brand values, and sustainability practices. Communicating with clarity, empathy, and impact helps build trust and deliver faster results.

Go-to-market
Brand strategy
B2C/B2B
Messaging
Positioning
Demand

Launching a new concept, finding product-market-fit, or needing to scale? I'll help you position your brand and product offering to meet target customer needs, align with your vision, and drive sustainable growth. Guided by audience insights, I build the strategy, produce creative solutions, and turn ideas into action.

Web design
App interfaces
Content audits
UX copy
UX design
Figma
Webflow

I specialize in crafting intuitive digital experiences, from websites to apps to educational platforms. As a content strategist and designer, I love to organize information and write copy that flows effortlessly. Independently or together with product teams, I'll harmonize every element from wireframes to interfaces to launch. The goal? To create an online presence that gets the right clicks and conversions, driving business growth and lasting impact.

Campaigns
Video & motion
Virtual events
Creative direction
Project management

I produce immersive experiences and creative campaigns that cut through the noise, engage your audience, and amplify your message. Blending strategy and creativity, I love to bring stories and thought leadership to life across various mediums and platforms. I'll always look for ways to elevate your brand ethos and bring sustainability into the mix. Send me your brief, and let's rise to the challenge! 

I've worked with top-notch tech companies, agencies & brands.

– CERTIFICATIONS

  • Corporate Sustainability Leadership Accelerator
    Terra.do, 2024

  • Learning for Climate Action Fellowship
    Terra.do, 2024

  • Ideas to Action: Design Thinking Certificate
    IDEO U, 2024

Webflow 101
Webflow University, 2024

MSc Communication Sciences: Media Culture
University of Antwerp, 2010

– PREVIOUSLY

  • Technology
    AnyRoad, Appear Here, Gartner, Google, JustEat, Meta, Microsoft for Startups, Mixcloud, Spotify, Thrust Carbon, Whereby, Wise

    Brands & lifestyle
    Aritzia, Audi, Diageo, Fnatic, Lululemon, Shure

    Agencies
    Beyond, Heroleads, HUGE, Impossible, The Many, ThoughtLDR, Protein, We Are Social

    Plus, over a dozen early-stage startups.

    Writing & speaking opportunities
    Courier, NYLON, The Next Web, Open Data Institute, Terra.do, The Space Arts