Hi,

I'm

Lisa Roolant | Dynamic strategist, storyteller & marketer | Content, product & brand | Sustainability advocate

Lisa.  

Strategic Communicator. Dynamic Marketer. Content Designer. Sustainability & Climate Champion. Founder of Say it Good Studio. Human Being.
STORIES
STRATEGY
SUSTAINABILITY
SYSTEMS
– Testimonials
Lisa Roolant | Dynamic strategist, storyteller & marketer | Content, product & brand | Sustainability advocate

"Lisa excels in understanding strategic goals, managing stakeholder expectations and delivering high-quality work quickly. I highly recommend her to anyone looking for a dynamic communications strategist who truly knows how to support product development teams."

Kamydyn Moore
Global Head of R&D Enablement at Spotify, 2019-23
Client

"Working with Lisa at Mixcloud was a game-changer. As Head of Comms, she masterfully crafted and executed our comms and content strategy, ensuring everything was delivered with unmatched consistency and quality. Her leadership in our impactful rebrand for Mixcloud's 10th birthday was just one highlight of her many achievements. Lisa's exceptional attention to detail and efficiency continuously inspired our team to excel. It was a pleasure to collaborate with such a dedicated professional."

Clive Rozario
Community Lead, Mixcloud, 2019-20
Teammate

“Lisa is a brilliant writer and content strategist, truly a rising star in communications. Working with her was a breeze—she's incredibly intelligent and hardworking. I thoroughly enjoyed our collaboration”

Courtney Boyd Myers
Founder, audience.io,  2013-15
Manager
Lisa Roolant | Dynamic strategist, storyteller & marketer | Content, product & brand | Sustainability advocate

"Lisa swiftly built a reputation within Spotify's R&D organization for her high-quality communications and content campaigns. She has a unique talent for making complex information clear and engaging, especially when it comes to climate awareness— She taught me loads about the climate crisis!

Beyond her impressive skillset, Lisa is an exceptional collaborator, celebrated for her flexibility, empathy and positivity. She's the best working thought partner I've had. I eagerly look forward to our next collaboration."

Nanci Veitch
Communications & Engagement Lead at Spotify, 2018-23
Client

“Lisa was instrumental in developing our brand messaging and new website at AnyRoad. Her diligence and patience delivered a high-quality product that has received rave reviews from our team, customers and prospects alike. I recommend her unreservedly."

Michael Oconnell
VP of Marketing, Anyroad 2020-22
Client

"Lisa and I collaborated at Huge Inc on a fast-paced design project for a global tech company. She developed a masterful strategy that transformed the client's extensive content into a scalable, user-friendly experience enhancing both SEO and on-page conversions. The result was a high-quality final interface and content playbook that showcased her exceptional writing skills. The client was thrilled with the result. Working with Lisa was fantastic, and I look forward to another opportunity to collaborate."

Jimmy Grant
User Experience Lead, Huge Inc, 2021-22
Teammate
CONTENT
PRODUCT
DESIGN
GROWTH
Audits
Content strategy
Thought leadership
Copywriting
Positioning
Sustainability

I turn complex ideas into engaging stories and strategies that hit the mark. Whether you want to captivate customers, inspire partners, or energize teams, I'll help you craft content strategies that speak to your values and goals. By communicating with insightful clarity and a genuine touch, I help you stand out, build trust, and inspire action.

Go-to-market
Brand strategy
B2C/B2B
Messaging
Positioning
Demand

I blend brand magic with product logic to create marketing that makes a mark. From building brand equity to launching impactful products to scaling sustainable growth, I combine strategic insight with a creative spark to spotlight your competitive edge. Together, we can make sure your marketing efforts echo your mission, meet the needs of your audience, and drive impactful results.

Web design
App interfaces
Content audits
UX copy
UX design
Figma
Webflow

I craft seamless digital experiences that captivate and convert. From intuitive websites to engaging apps and interactive educational platforms, I blend human-centered design with strategic content to ensure your digital presence isn’t just functional—it’s unforgettable. Whether working alongside product teams or steering projects independently, I handle every detail from wireframe to launch. Together, let’s create experiences that not only meet user needs but also elevate time well-spent.

Climate action
Sustainable design
ESG 
DEIB
Life cycle assessments

I help integrate sustainability into your business strategy to elevate your brand and create positive impact. With skills in Corporate Sustainability, Life Cycle Assessments, Sustainable Design, and Climate Communications, I align compliance with purpose. Wherever you are on your sustainability journey, I bring the tactics and passion to drive meaningful action. Let’s work together to ignite business as a force for good.

I've worked with top-notch tech companies, agencies & brands.

– CERTIFICATIONS

  • Corporate Sustainability Leadership Accelerator
    Terra.do, 2024

  • Learning for Climate Action Fellowship
    Terra.do, 2024

  • Ideas to Action: Design Thinking Certificate
    IDEO U, 2024

Webflow 101
Webflow University, 2024

MSc Communication Sciences: Media Culture
University of Antwerp, 2010

– PREVIOUSLY

  • Technology
    AnyRoad, Appear Here, Gartner, Google, JustEat, Meta, Microsoft for Startups, Mixcloud, Spotify, Thrust Carbon, Whereby, Wise

    Brands & lifestyle
    Aritzia, Audi, Diageo, Fnatic, Lululemon, Shure

    Agencies
    Beyond, Heroleads, HUGE, Impossible, The Many, ThoughtLDR, Protein, We Are Social

    Plus, over a dozen early-stage startups.

    Writing & speaking opportunities
    Courier, NYLON, The Next Web, Open Data Institute, Terra.do, The Space Arts