Lululemon drops

In short

Crafting campaigns that communicate 'science of feel' for the leading technical athletic apparel brand.

Company

Lululemon

What I did

Copywriting for Web & Social

Completed

January 8, 2021

Science of feel

In 2017 and again in 2021, I wrote creative and product copy for lululemon athletica's weekly product release campaigns. Working alongside a creative director following the photoshoots, I focused on translating technical details and creative briefs into compelling copy that embodied lululemon’s "science of feel" philosophy, aligning with their mission to "get the world ready to be well". Spanning men's and women's collections, my work was featured across lululemon’s homepage, online store, emails, social media, and ads. See the copy I crafted below.

2021

No items found.

2017

No items found.

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I've worked with top-notch tech companies, agencies & brands.

– CERTIFICATIONS

Corporate Sustainability Leadership Accelerator
Terra.do, 2024
Learning for Climate Action Fellowship
Terra.do, 2024
‍
Ideas to Action: Design Thinking Certificate
IDEO U, 2024

Webflow 101
Webflow University, 2024

MSc Communication Sciences: Media Culture
University of Antwerp, 2010

– PREVIOUSLY

Technology
AnyRoad, Appear Here, Gartner, Google, JustEat, Meta, Microsoft for Startups, Mixcloud, Spotify, Thrust Carbon, Whereby, Wise
‍
Brands & lifestyle
Aritzia, Audi, Diageo, Fnatic, Lululemon, Shure

Agencies
Beyond, Heroleads, HUGE, Impossible, The Many, ThoughtLDR, Protein, We Are Social

Plus, over a dozen early-stage startups.

Writing & speaking opportunities
Courier, NYLON, The Next Web, Open Data Institute, Terra.do, The Space Arts